To engage an active, healthier-minded audience still focused on their New Year’s resolution to eat and live better, Smoothie King is partnering with family man and future Hall of Famer Drew Brees. Through Facebook and Instagram, the brand’s new MVP will be a source of education and inspiration all year long.

Rule the Day with Drew Brees Episode 1 from Rodgers Townsend on Vimeo.

RULE THE DAY LAUNCH

The introduction to the series to help fitness-focused smoothie lovers make 2019 their best year ever. What could be better than getting periodic inspiration from a legendary quarterback?

CHANGE A MEAL CHALLENGE

Drew’s first order of business was issuing Smoothie King fans and followers a friendly challenge to swap that occasional, greasy fast-food meal with a delicious, protein-packed smoothie.