In a world of cloud-based recruiting, hiring and payroll solutions, we sought to bring back the human side of human resources. Our new campaign for Paycor introduces the latest technology and innovation in applicant tracking, benefits management and electronic on-boarding solutions, through a personal, emotional brand film.

The spot illustrates the impact one HR manager has made across her entire company, thanks to intuitive and intelligent tools from Paycor. Shot by up-and-coming director Elle Ginter, a 2016 New Directors Showcase and DGA / AICP Commercial Directors Diversity Showcase selectee, the film was produced in partnership with Sanctuary Films L.A. and 90 Degrees West in St. Louis.

The cutting-edge recruiting and applicant technology frees up H.R. professionals to identify and connect with the best candidates—the special individuals that create culture and build companies over the long haul. As an agency recognized for our culture, we couldn’t agree more.

Check out the spot here: https://youtu.be/DxF2cTNPvjU