SMALL BUSINESS TAKES THE STAGE
From the very beginning, the mission of the AT&T Business Instagram channel was to step away from the world of products and services and show the more human side of the brand.
A campaign celebrating the uniqueness of small business – what makes them tick, what makes them successful, what challenges they’ve faced – was a high-spirited way to pay tribute to one of AT&T’s favorite audiences, while earning lots of comments and new followers in the process. Originally created for Small Business Week in May of 2019, the campaign has become an ongoing centerpiece for the channel, featuring a new business every week.