In the fight for fresh, it was time to name the rightful owner.
Schnucks is a regional, family-owned grocery chain known for its high standard of quality, friendliness and partnerships with the area’s premier farmers. So when customer preference shifted away from the center of the store and toward the fresh perimeter, Schnucks knew it could deliver better than its competitors.
To help them communicate this, we embarked on a research mission across departments, team members and the supply chain to uncover “a million little wows” that would help illustrate the brand’s commitment to fresh – not only in regard to the food itself, but in its practices, its belief system and its attitude.