You don’t think you need it, until you need it
Rental reimbursement insurance. Few people know what it is. Even fewer care. But since you asked, it’s an inexpensive auto insurance option that, in the event of an accident, covers the cost of a rental car while yours is in the shop. Most people decline or are unaware it’s an option. But they’re also unaware that an average accident-damaged car takes 13 days to repair. Thirteen. Long. Days. Enterprise asked us to take this not-so-engaging topic and engage drivers via a sneakily informative video and website.