Defenders of Backyard Fun
To increase brand visibility within a parity insect repellent category, Cutter bypassed the backwoods and staked its claim to the backyard instead. After all, it’s moms who buy the bug spray.
The idea was based on a simple truth: Mosquitoes suck blood, and in doing so, they suck the fun out of outdoor family experiences. Luckily, Cutter fends off funsuckers.