Scottrade is launching a campaign focusing on the company's commitment to investors and traders.
The campaign initially features two TV spots with several more to follow in early 2016. The effort will be supported by digital advertising and integrated broadcast sponsorships with leading national outlets.
"With our 35-year history of putting clients first, we're positioned better than ever before to help our clients on their financial journeys," said Kim Wells, Scottrade's chief marketing officer, in a release. "Our clients know that our friendly, dedicated support sets us apart."
The TV spots, from St. Louis-based Rodgers Townsend, demonstrates that whether clients know where they're going or need guidance to get there, Scottrade is there to help.
The "Moments" campaign features specific moments when a personal financial situation needs attention such as when starting a new job or saving for a long-term goal like college. The ads showcase Scottrade's breadth of solutions and how it is positioned to help clients seize those moments.
The first two spots, "Rollover," and "First Visit" are airing in news, finance and sports media outlets. Featuring a dreamy slowed-down motion effect, the spots highlight the help clients receive from their investment advisers in situations like rolling over a 401K or planning for retirement.
The effort comes on the heels of the financial service company's announcement in November that it is evolving its business model. The company established Scottrade Investment Management, offering portfolio guidance and personalized financial advice through its Advisor Access program. The firm is deepening existing client relationships and creating new relationships with those specifically seeking advice.