Rodgers Townsend's Campaign Featured by the American Institute of Graphic Artists

ST. LOUIS - The American Institute of Graphic Artists (AIGA) selected Rodgers Townsend's Come Out Swinging Integrated Campaign for inclusion in its Design For Good initiative. Rodgers Townsend is the only agency in Missouri to have work featured on this site.


As described by AIGA, "Design for Good is a platform to build and sustain the implementation of design thinking for social change. This platform creates opportunities for designers to build their practice, their network, and their visibility. Design for Good recognizes the wide range of designers' work and leadership in social change which benefits the world, our country and our communities."

Come Out Swinging is a non-profit organization leading efforts to raise skin protection awareness and research funds for the fight against melanoma, the fastest growing form of all cancers in the U.S. Rodgers Townsend was asked to develop a memorable campaign to help open more eyes to the unforgiving realities of this deadly disease. Through the Respect the Spot Integrated Campaign, Rodgers Townsend exposed the hard truth that even something as inconspicuous as a mole on your skin can have deadly consequences.

"With the incidence of melanoma continuing to outpace all other forms of cancer, our organization is committed to raising educational awareness and funds for the fight against this preventable disease," stated Ryan McMichael, President and Co-founder of Come Out Swinging. "Our Respect the Spot campaign from Rodgers Townsend has been instrumental in helping us trumpet the growing importance of skin protection by exposing the hard truths about overexposure to the sun."

In addition to being selected for inclusion in the Design for Good initiative, after acceptance, the case study was chosen as a featured article on the main webpage.

"It's an honor to be chosen and featured on the AIGA site, in the company of so many inspiring marketing and design solutions for issues that require social change," stated McMichael.

Respect the Spot has received ongoing industry recognition since launching, including being named a Gold Winner in the Graphis 2012 "100 Best in Advertising" Annual and local and district ADDY awards.

The case study can be viewed here:

Rodgers Townsend is a nationally acclaimed, full-service marketing communications agency delivering simple, actionable, transcendent creative solutions built on powerful strategies and rooted in deep consumer insight. Founded in 1996, the agency provides strategic planning, advertising, direct/one-to-one marketing, digital marketing and design services to a wide range of clients both nationally and regionally, including: AT&T, Enterprise Holdings, Express Scripts, The Hartford, Missouri Baptist Medical Center, PBS, Nawgan and Unigroup.

Rodgers Townsend is a part of Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Antionette Carroll