Rodgers Townsend Honored with 58 ADDY Awards Including Best of Show and Top Advertising Campaign of 2011
ST. LOUIS -Rodgers Townsend was recognized at the St. Louis ADDY Awards, hosted by the Ad Club of St. Louis, with 58 ADDY awards, including 16 Gold Awards, 2 Special Judges Citations and Best of Show. Many RT clients were awarded, including The United States Marine Corps, The Hartford, Enterprise Holdings, The Black Rep, The Magic House, United Van Lines, Come Out Swinging and LouFest.
"The ADDYs are a celebration of St. Louis talent. We're proud to support our local Ad Club and always look forward to moving on to the District and National shows," said Michael McCormick, Executive Creative Director. "Congrats to our 11 clients recognized tonight. Their faith leads to work that's not just show worthy, but wildly effective."
The Come Out Swinging Posters Campaign received three individual Gold ADDYs for each poster - Darker Side, Just A Mole and Cruel Intentions - in addition to a Gold ADDY and Special Judges Citation for Concept for the entire campaign. This campaign was also recognized as a Gold Winner in the Graphis's 2012 "100 Best in Advertising" Annual.
"We appreciate being in such good company," said Tom Townsend, Chief Creative Officer. "Graphis is one of our favorites-an international publication full of work that stirs both inspiration and our competitive spirit."
At the St. Louis ADDYs, the Best of Show title was given to the agency for the television spots featuring The Hartford's Paralympic Advertising Campaign. It also won a Gold ADDY.
The ADDY® Awards represent "the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world." They are unique in offering the opportunity to compete at the local level and advance to regional and national levels of competition. The national awards show will be held on June 5, 2012 at the ADMERICA 2012 conference in Austin, Texas.
Graphis, The International Journal of Visual Communication, serves as a platform for outstanding work in Design, Advertising, Illustration and Photography. Each Annual represents the best internationally produced work in that discipline from the previous year.
Rodgers Townsend is a nationally acclaimed, full-service marketing communications agency delivering simple, actionable, transcendent creative solutions built on powerful strategies and rooted in deep consumer insight. Founded in 1996, the agency provides strategic planning, advertising, direct/one-to-one marketing, digital marketing and design services to a wide range of clients both nationally and regionally, including: AT&T, Dot Foods, Enterprise Holdings, ExpressScripts, The Hartford, Missouri Baptist Medical Center, PBS, and Unigroup.
Rodgers Townsend is a part of Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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