St. Louis advertising agency, Rodgers Townsend won a total of 32 Chicago Association of Direct Marketing (CADM) Tempo awards. The agency was the most awarded of any entrant, taking home 12 first-place awards as well as the Innovation & Excellence in Print Production Award for an AT&T project that featured video in print technology.
"We are thrilled by the degree of recognition by the Chicago market, especially for such a wide range of media, including flat and dimensional direct mail, websites, banners, online video and TV," said Erik Mathre, creative director of one-to-one at the agency.
Of the first place awards, six were for AT&T work. The awarded work was entered across 13 categories and the agency received both creative and marketing nods for AT&T, AmerenUE and Energizer.
CADM serves marketers throughout the Midwest who integrate all forms of direct response marketing - including online and offline channels - to generate positive and measurable results. Tempo awards given for marketing recognize the most effective direct response work based on demonstrable results.
The Tempo awards ceremony was held on Tuesday, June 8 at Chicago's Knickerbocker Hotel. Rodgers Townsend was represented by four of its staff, including Katie McGrath, Executive Vice President of One-to-One, who served as a presenter.
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Rodgers Townsend (www.rodgerstownsend.com) is a nationally acclaimed, full-service marketing communications agency delivering simple, actionable, transcendent creative solutions built on powerful strategies and rooted in deep consumer insight. Founded in 1996, we provide strategic planning, advertising, direct/one-to-one marketing, digital marketing and design services to a wide range of clients both nationally and regionally, including: Anheuser-Busch, AmerenUE, AT&T, Dean Foods, Furniture Brands, The Hartford, Missouri Baptist Medical Center, PBS, RIM, Save-A-Lot, and Scottrade.
Rodgers Townsend is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.