ST. LOUIS - Rodgers Townsend was honored at the St. Louis ADDY Awards, hosted by the Ad Club of St. Louis, Thursday night with 59 ADDY awards, including 20 Gold Awards and 2 Special Judges Citations.
"Rodgers Townsend is fully committed to the St. Louis advertising community, and proud of the great work that every agency produces," said Tom Townsend, Chief Creative Officer. "We also have to recognize our clients for encouraging us to do the best work possible."
Rodgers Townsend was awarded for its 2012 advertising campaigns and digital work for local and national clients, including AT&T, BASF, Enterprise, Alsey Refractories, Nawgan, Eckert's Farm and Country Store, LouFest and The Magic House.
Rodgers Townsend was recognized with a Special Judges Citation for Campaign Copywriting for its Nawgan "One Brainy Beverage" campaign. The agency's Nawgan work was awarded across a spectrum of categories, including vehicle graphic advertising, social media, branded content and radio. Overall, "One Brainy Beverage" received nine Gold ADDYs.
In addition to Nawgan, the Eckert's Posters Campaign received a Special Judges Citation for Art Direction. The campaign received a total of six Gold ADDYs, with the posters being individually recognized in art direction, copywriting and illustration categories.
"For 364 days a year, we're all about our clients' brands," said Michael McCormick, Executive Creative Director. "This is one day where we get to celebrate our own. And for me, that balance is just right."
This year, the Ad Club of St. Louis, the oldest advertising club in the country, added a number of events to culminate a year of successful advertising for St. Louis agencies and clients. ADDY Week STL featured panels and networking events, culminating with its 25th ADDY Awards Celebration. All award winners will be transferred to the District 9 ADDY Competition, featuring works from Missouri, Iowa, Nebraska and Kansas. District 9 Winners will compete at the national ADDYs, with winners announced at the national awards show on June 8, 2013 at the ADMERICA! 2013 Conference in Phoenix, Arizona.
The ADDY® Awards represent "the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world." They are unique in offering the opportunity to compete at the local level and advance to regional and national levels of competition.
Rodgers Townsend is a nationally acclaimed, full-service marketing communications agency delivering simple, actionable, transcendent creative solutions built on powerful strategies and rooted in deep consumer insight. Founded in 1996, the agency provides strategic planning, advertising, direct/one-to-one marketing, digital marketing and design services to a wide range of clients both nationally and regionally, including: AT&T, BASF, Eckert's Orchards, Enterprise Holdings, The Hartford, The Magic House, Missouri Baptist Medical Center, Nawgan and PBS.
Rodgers Townsend is a part of Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.