Rodgers Townsend Offers an Inside Look at "Beyond the ADDYs"

Financial Services and Paralympic Athletes. The Arts and Former Prisoners. Joplin and 16 Posters. Gambling and a Quadracorn.

On Thursday, June 28, Rodgers Townsend, TOKY Branding and Design, Cannonball and Moosylvania presented their award-winning advertising campaigns to a room of over 100 of their industry peers. This annual post-ADDY event has come to be known as "Beyond the ADDYs".

"Beyond the ADDYs" highlighted the top winners of the 2012 St. Louis ADDY show, as well as district and national ADDY winners. Rodgers Townsend received "Best of Show" recognition for its TV campaign for The Hartford and their founding sponsorship of the Paralympics.

While presenting RT's work along with Crystal Merritt, Tom Townsend informed his industry colleagues that "while other advertising organizations may look and say that they could make great spots like this if they had a substantial budget, I will let you know that we were fortunate to be able to work on this project. The ability to work on something like this doesn't happen everyday. As with other agencies, this work came to fruition with the hard work of our agency staff and the support of the client."

Beyond the ADDYs 2012

RT's presentation consisted of an overview of its campaign strategy, an in-depth look at how the agency selected talent for the shoots, and a presentation of the final work. A highlight of the RT presentation was the showing of a character interview reel featuring one of the Paralympic athletes explaining his accident. Both spots featured real athletes.

Also at this event, all presenting organizations and numerous other St. Louis agencies were recognized with regional and national ADDY awards.

Rodgers Townsend is a nationally acclaimed, full-service marketing communications agency delivering simple, actionable, transcendent creative solutions built on powerful strategies and rooted in deep consumer insight. Founded in 1996, the agency provides strategic planning, advertising, direct/one-to-one marketing, digital marketing and design services to a wide range of clients both nationally and regionally, including: AT&T, Enterprise Holdings, Express Scripts, The Hartford, Missouri Baptist Medical Center, PBS, Nawgan and Unigroup.

Rodgers Townsend is a part of Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Antionette Carroll