SAINT LOUIS - Rodgers Townsend has received a third major honor for the Achieve What's Ahead website, this time from the 15th Annual Webby Awards. The site, built with digital partner Firstborn, was selected as an Official Honoree in the Best Use of Video or Moving Image category.
The Official Honoree distinction is awarded to the top 10% of all work entered that exhibits remarkable achievement. Video entries are judged on concept and writing, quality of craft, integration, and overall experience. Past Webby Award winners include Amazon.com, eBay, Yahoo!, iTunes, FedEx, BBC News, and Salon Magazine.
"We're very proud of this work, and pleased that it continues to earn recognition," said Chief Creative Officer, Tom Townsend. The Achieve What's Ahead site was chosen as an FWA Site of the Day in October 2010, and highlighted as a Communication Arts Webpick a month later.
The site was built as part of a campaign for The Hartford, its first focused mainly on small business. The campaign highlighted how The Hartford helps small businesses succeed as they experience change. The website videos expanded on the underpinnings of print and TV with the testimonials of six Hartford customers.
"It's awesome to see this work alongside some of the best in the industry. Great company to keep," said Sang Han, Interactive Creative Director.
The Webby Awards is the Internet's most respected symbol of success. The 14th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. Winners are chosen by the International Academy of Digital Arts & Sciences, a global organization whose members include David Bowie, Harvey Weinstein, Arianna Huffington, Matt Groening, Internet inventor Vinton Cerf, Twitter co-founder Biz Stone, Virgin Group Chairman Richard Branson, and R/GA Chairman and CEO Bob Greenberg.
Rodgers Townsend is a nationally acclaimed, full-service marketing communications agency delivering simple, actionable, transcendent creative solutions built on powerful strategies and rooted in deep consumer insight. Founded in 1996, we provide strategic planning, advertising, direct/one-to-one marketing, digital marketing and design services to a wide range of clients both nationally and regionally, including: AT&T, Dean Foods, Enterprise Holdings, ExpressScripts, The Hartford, Missouri Baptist Medical Center, PBS and Scottrade.
Rodgers Townsend is a part of Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.