SAINT LOUIS - For the second time in under three months, a website created by St. Louis advertising agency Rodgers Townsend was named Site of the Day by UK-based international Favourite Website Awards (The FWA) - a development that underscores the strength of the creative work produced in St. Louis.
Historically, St. Louis has often been recognized for its creative marketing work, particularly when more multi-national agencies had a major presence here. Recognition such as The FWA's signals the city's resurgence as a source of world-class work. "To be placed in the company of brands like Burberry and Coke, and alongside top international agencies who do great digital work is a huge honor. We're proud of the work we are doing in digital today, and glad to be recognized for it, especially at this level," said Chief Creative Officer, Tom Townsend.
The FWA is the most visited website award program, with over 100 million visits as of August 2010. It is an international, industry recognized Internet award program and inspirational portal whose mission is to showcase cutting edge creativity regardless of the medium. Site of the Day submissions are judged on creativity, originality, design, content and personality, and are voted on by industry peers before being named Site of the Day.
The agency's AT&T Mobile Barcodes site, which used rich media to showcase the possibilities of mobile barcodes, was Site of the Day on January 11, 2011. The Achieve What's Ahead site, designed to connect The Hartford with small business owners, was the Site of the Day on October 29, 2010.
"To our knowledge, this achievement is unique among St. Louis shops, and we're thrilled that we're becoming a nationally recognized digital agency," said CEO Tim Rodgers.
Rodgers Townsend is a nationally acclaimed, full-service marketing communications agency delivering simple, actionable, transcendent creative solutions built on powerful strategies and rooted in deep consumer insight. Founded in 1996, we provide strategic planning, advertising, direct/one-to-one marketing, digital marketing and design services to a wide range of clients both nationally and regionally, including: AT&T, Dean Foods, Enterprise Holdings, ExpressScripts, The Hartford, Missouri Baptist Medical Center, PBS and Scottrade.
Rodgers Townsend is a part of Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.