SAINT LOUIS - Rodgers Townsend has received two more major digital honors, this time from Communication Arts and the Awwards. "Driving Futures," a sustainability site built for St. Louis-based Enterprise Holdings, will be the Communication Arts Site of the Day for May 24, 2011. It was also named a Site of the Day by the Awwards for April 28, 2011 and will be included in the organization's book, "The 365 best css websites around the world, 2011."
"Sustainability is an issue that's close to our hearts. To have a site we built to promote that be honored like this is especially gratifying," said Chief Creative Officer, Tom Townsend. Sang Han, Interactive Creative Director, added, "The team loved working on this site, and we're thrilled that it's getting this level of recognition for a topic that's so important today."
Driving Futures was built as a platform for Enterprise's sustainability messaging as well as to bolster the cause of keeping rental transportation economically viable and socially acceptable. "The site is a great platform for us to tell our story - and everyone from our branch employees to CEO loves it," said Lee Broughton, Director of Sustainability. Beyond its popularity with the internal audience, the site had almost 10,000 unique visitors in its first month, with over a 10% conversion rate and an average of 2 minutes spent on the site.
Founded in 1959, Communication Arts is the premier source of inspiration for everyone involved in visual communication, from graphic designers to photographers. CommArts.com is the online complement to the magazine and is designed to provide daily inspiration for those in the visual arts. Webpicks features outstanding examples of Web design selected based on a combination of superior aesthetics, technical expertise, functionality and overall site experience.
The Awwwards focus on non-Flash sites and recognize the talent of the best developers, designers and web agencies in the world. Entries are reviewed by an international jury made up of some of the most important designers, bloggers and Internet agencies. Each site is evaluated using a rating system based on four criteria: Design, Creativity, Content and Usability.
Rodgers Townsend is a nationally acclaimed, full-service marketing communications agency delivering simple, actionable, transcendent creative solutions built on powerful strategies and rooted in deep consumer insight. Founded in 1996, we provide strategic planning, advertising, direct/one-to-one marketing, digital marketing and design services to a wide range of clients both nationally and regionally, including: AT&T, Dean Foods, Enterprise Holdings, ExpressScripts, The Hartford, Missouri Baptist Medical Center, PBS and Scottrade.
Rodgers Townsend is a part of Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.