SAINT LOUIS - Rodgers Townsend's redesigned agency site has been named the Communication Arts WebPick of the Day for September 14, 2011. The site, which launched on August 23, was also named Site of the Day by the Awwwards website on September 4, and has been featured on industry design review sites including CSS Design, CSS Based, The Best Designs, Spyline, Design Fridge and Webinspeer.
The average time spent on the site is over 2:30, with visitors going at least 3-4 pages deep per visit. Additionally, it's attracting a significant amount of traffic from over 150 countries across the globe. Users can choose between filtering the work by medium, or viewing it as an integrated portfolio. The design includes a more standard navigation in the header for those who prefer a traditional approach.
"We think the site does a great job of opening a window onto our work, but we also included the agency's Instagram feed to give a candid taste of our culture," said Sang Han, Vice President and Interactive Creative Director. Other elements include a blog that all employees are encouraged to contribute to, and links to the agency's social channels.
Founded in 1959, Communication Arts is the premier source of inspiration for everyone involved in visual communication, from graphic designers to photographers. CommArts.com is the online complement to the magazine and is designed to provide daily inspiration for those in the visual arts. WebPicks features outstanding examples of Web design selected based on a combination of superior aesthetics, technical expertise, functionality and overall site experience.
The Awwwards recognize and promote the talent and effort of the best developers, designers and web agencies in the world. An international jury made up of some of the most important designers, bloggers and Internet agencies, evaluates each site by means of a strict system of evaluation; scoring it on a scale of 1 to 10 for its Design, Creativity, Usability and Content.
CommArts.com WebPick of the Day link: http://www.commarts.com/web-sites/rodgers-townsend.html
Awwwards Site of the Day link: http://www.awwwards.com/web-design-awards/rodgers-townsend
Rodgers Townsend is a nationally acclaimed, full-service marketing communications agency delivering simple, actionable, transcendent creative solutions built on powerful strategies and rooted in deep consumer insight. Founded in 1996, we provide strategic planning, advertising, direct/one-to-one marketing, digital marketing and design services to a wide range of clients both nationally and regionally, including: AT&T, Dean Foods, Dot Foods, Enterprise Holdings, ExpressScripts, The Hartford, Missouri Baptist Medical Center, PBS, Scottrade and Unigroup.
Rodgers Townsend is a part of Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.