SAINT LOUIS - Director of Account Planning at Rodgers Townsend, Crystal Merritt, will present a special two-hour session on Account Planning/Creative in Advertising called "Campus Welch" at St. Louis University Friday, November 20.
Crystal Merrit has 15 years of agency experience including advertising, direct marketing, interactive, urban advertising and business-to-business. She brings an innovative, interdisciplinary approach to strategic planning with a focus on collaborative problem solving and the development of consumer insights that drive results.
The Account Planning and Creative presentation will delve deep into both Merritt's personal insight and the Rodgers Townsend strategic planning process that has so successfully built brands that exceed customer expectations.
This presentation is the third and final session of the 2009 AAF-Ad Club St. Louis College Speaker Series. Merritt will be presenting in St. Louis University's Xavier Hall at 9:00 a.m.
Admission is $20 (parking additional). Seats are limited.
For tickets, contact AAF-Ad Club St. Louis at 314.231.4185.
Rodgers Townsend (www.rodgerstownsend.com) is a nationally acclaimed, full-service marketing communications agency delivering simple, actionable, transcendent creative solutions built on powerful strategies and rooted in deep consumer insight. Founded in 1996, we provide strategic planning, advertising, direct/one-to-one marketing, digital marketing and design services to a wide range of clients both nationally and regionally, including: Anheuser-Busch, AmerenUE, AT&T, Dean Foods, Furniture Brands, The Hartford, Missouri Baptist Medical Center, PBS and RIM.
Rodgers Townsend is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.