The Favourite Website Awards site (FWA) honored the AT&T Mobile Barcodes site by naming it the site of the day for January 11, 2011. Rodgers Townsend St. Louis designed and built the video-rich site with an eye to showcasing the possibilities mobile barcodes offer consumers and advertisers. The site was built in collaboration with digital partner Firstborn.
The FWA is an industry recognized internet award program and inspirational portal whose mission is to showcase cutting edge creativity regardless of the medium. Submissions are judged on creativity, originality, design, content and personality. The FWA is the most visited website award program, with over 100 million visits as of August 2010.