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Jul30

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Homebrewed Agency Kölsch

There are an estimated one million homebrewers in the U.S. today. Who knew? Now, I am not what you would call a beer lover. In fact, I'm not much of a drinker at all. So when my beer-loving husband wanted to try homebrewing beer back in 2008, I never would have thought that within just a few years it would become such a big part of our lives.

At first, I just helped out of curiosity and a desire to spend some time with my hubby. But a strange thing happens when you take the time to go through the entire brewing process - brew day, transfer, fermentation, bottling and aging take at least 5 weeks. By completion, you have a vested interest in that beer. After waiting weeks for the beer to mature, you want it to become a success. So sip by sip and taste by taste, over time beer started to grow on me. Some beers were better than others, but now I am up for trying just about any beer; I can appreciate it for the work that goes into making it.

So when last fall rolled around and it was Rodgers Townsend's 15th anniversary, it felt like a great time to share this hobby with Tim, Tom and the rest of our work friends. After working here for seven years, I had experienced some more or less successful signature drinks at previous parties, and even as a new beer lover I still knew that my husband could brew something good. So we offered to brew a beer for the party.

After a few tastings, we decided on a Kölsch, an older-style ale from Cologne, Germany. After my husband and I brewed and bottled 432 bottles of beer, we brought them into the office for labeling. From there, RT did what we do best; we worked together across departments to design a label, write copy, apply hundreds of labels by hand and create something new that was unexpected and uniquely Rodgers Townsend.

As you walk around the agency, six months after the anniversary party, you can still see bottles of Rodgers Townsend Kölsch sitting on people's desks. It is a friendly reminder of what a great job I have. But more than that, it is a nice reminder of what we do here: go beyond what's expected, make the simple remarkable and have fun doing it.

We're all out of Rodgers Townsend Kölsch right now, but if you're interested in sampling a Kölsch try Schlafly or Samuel Adams.

 

Kolsch