XX

contact us

new business

Katie McGrath

314.259.8347

careers

Carrie Muehlemann

314-259-8312

general inquiry

Terri French

314.259.8319

XX

Terms & Conditions

Ownership: This site is protected by U.S. and international copyright and trademark laws and any copy, display or retransmission of the contents of this site is strictly prohibited. Any ads or other examples of our work displayed on our site are provided solely for self-promotional, business-to-business purposes for the exclusive use of our clients, prospects and employees, and are not intended for the casual viewing or entertainment purposes of the public. We explicitly forbid the downloading, copying or re-purposing or any text, audio, visual, programming or design materials without our written consent.

Privacy Policy: We will not collect personally identifiable information from you without your permission. We shall treat any information you send to us as non-confidential and non-proprietary and we cannot guarantee or warrant the security of any data you submit to us. However, we will use reasonable efforts to treat as confidential any e-mails, resumes, applications or inquiries sent to us for purpose of seeking information or for inquiring into potential employment with us, in accordance with our employment policies. Any e-mail, resume or submission you send to us will be used only for internal purposes. Please be aware that submission of your resume or application may not be considered and we are under no obligation to respond to such solicitations. We are an equal opportunity employer.

Unsolicited Materials: It is our policy not to accept or consider unsolicited creative, production related or other ideas of any kind. Please do not send any artwork, jingles, slogans or campaign ideas. The sole purpose of this policy is to avoid potential misunderstandings or disputes when our campaigns or advertising might seem similar to ideas submitted to us. If you submit an idea or materials despite our above request, you agree that such submission becomes our property and we are free to use it without compensation or credit to you. We make no assurances that your ideas will be treated as confidential.

Disclaimers and Limitation of Liability: We make no representations or warranties of any kind as to: (a) the accuracy or completeness of the information or materials on the site and assume no responsibility for any errors or omissions in its content; (b) the availability for use of any copyrighted, trademarked or proprietary materials of third parties that may appear in this site; (c) computer viruses or other bugs that third parties may embed in or attach to this site without our knowledge or consent; (d) any software made available for downloading, copying or other use through this site; or (e) the merchantability, fitness for use, title and/or non-infringement of any or all of the contents of this site. WE SHALL NOT HAVE ANY LIABILITY (WHETHER BASED ON CONTRACT, TORT, STATUTE OR OTHERWISE) FOR ANY COSTS, LOSSES, DAMAGES (WHETHER DIRECT, INDIRECT, COMPENSATORY, SPECIAL, LOST PROFITS, LIQUIDATED, CONSEQUENTIAL OR PUNITIVE), ARISING OUT OF OR IN CONNECTION WITH THE YOUR ACCESS TO, BROWSING OF OR USE OF THIS SITE OR ANY OF THE CONTENTS OF THIS SITE.

Links To Third Party Sites: The sites to which links are provided to you for convenience only and are not under our control. We do not assume any responsibility for the contents of any linked site or any privacy practices employed by other sites. The existence of a link between this site and any other site should not be construed as an endorsement by either us or the owner or proprietor of the linked site to the other.

We reserve the right to change these terms and conditions at any time.

R/T
Oct01

Recent Posts


Archives


Recent Authors


Tags

We Love Loblolly Pine and the 17th Hole at Augusta National Golf Club

The Masters starts this week. For RT's direct mail production department, The Masters is a time to reminisce about loblollies.

A few years ago, we had the pleasure of creating an invitation to the tournament for AT&T to send to some very special customers. The creative team came up with an amazing idea that pushed the boundaries of what's possible in production. Enter: the loblollies.

The invitation was a dimensional direct mail piece delivered to each high-level executive in a hand-stained pine box branded with The Masters logo and containing a loblolly pine branch. Click here to scroll through pictures of the piece.

For those of you who aren't golf fans, the Augusta National Golf Club has a well-known loblolly pine tree on hole 17. This tree is famous for being a major headache for our 34th U.S. President, Dwight D. Eisenhower. He got so tired of hitting that tree with errant shots approximately 210 yards off the green that he fought to have it cut down. It wasn't. But the story lives on. Our creative concept was built around this lore.

In production, we knew we couldn't fake it. It had to be authentic. And it had to contain a fresh, live clipping from a loblolly. Here are some of the "making of" details we reminisce about:

- Sourcing a craftsman to build the pine boxes, hand-stain them and brand the logo.

- Calling pine tree farms all across the South. We finally found an enthusiastic small business owner in Arkansas up for the challenge. He had his workers scale the giant trees, clip off a few hundred branches to our Art Director's size and liking and ship them overnight to St. Louis every week for three months.

- Getting our local production vendor to agree to handle these living things with special care. They put a loblolly-filled locked refrigerator in the production plant and assigned a team member to lovingly turn and spritz the plants daily. The fridge was key because we couldn't exactly put the clippings in with everybody's lunch and have them arrive to VIPs smelling like a ham sandwich.

When you look at a project like this one, you realize that outstanding execution is heavily reliant on resourcefulness and commitment - matching the right people for each and every project, working the problem until you find a solution. When it all comes together, it is a thing of beauty. And it often looks effortless, but it's a lot of hard work. Climbing trees to get loblolly clippings was worth it. The piece was successful. And the making of it has become a legend at Rodgers Townsend.