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Take the pledge not to text and drive. It Can Wait.

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One year ago, everyone at Rodgers Townsend took the AT&T "It Can Wait" Challenge. We all pledged to not text and drive, and though I have always emailed more than texted, it's made me stop, think and stand down every time I've wanted to reach for my iPhone while driving.

This year, we wanted to raise awareness, and our commitment, to a whole new level. We realized that our "It Can Wait" pledges could suffer from the kind of benign neglect we bestow on other good things we know we should do, but never quite get around to.

So, to drive home the risks on a more urgent, personal level, we asked everyone at RT to think about - and capture - just one thing in their lives that was clearly not worth risking by texting and driving. The list they came back with included things as diverse as family, food cravings, friends, hobbies, pets and sports teams; yet all had in common that texting while driving was not worth putting any of those things at risk. And the facts are abundantly clear: studies show that texting while driving makes you 23 times more likely to be involved in a crash.

Our fast-paced, technology-driven world, where every form of communication and information is continuously at our fingertips, is not going away. Nor is it going to slow down. Speed and accessibility enable us both personally and professionally to an unprecedented degree. The "It Can Wait" pledge reminds us that we still need to be able to step back and remember those things that matter more  than the need to immediately respond to the breathless banalities of our everyday lives.

So to those of you whom we deal with on a daily basis, along with those we interact with less frequently, we hope that you'll take just a minute to protect what's important in your own lives. Take the pledge at ItCanWait.com.