We're part of a city that's driven by small business. And we consider ourselves small business experts. We have to be - we're a voice for the small-but-mighty business owners just as our clients are for them. But we've committed to challenge ourselves further to better understand our community-loved cohorts, especially with an appropriate week on the calendar: National Small Business Week.
Inspired by an RT employee, Sam, and her husband, Adam, who have pledged to shop small every day for the entire year, we've pledged to frequent only our beloved small businesses the week of May 4 through 10 - Small Business Week. We'll be reporting our experiences so we can share the results through all RT social channels and as well as an in-depth survey app on our phones. Our thoughts and conclusions will be shared in our Thinking Small newsletter, a monthly email curated for small businesses and the clients that serve them.
Our challenge requires no hassle, simply more one-on-one interactions, a greater sense of adventure and an exploration into parts of our communities we've never before sought out. A latte crafted from coffee beans hand-picked by a local roaster. A repair shop where the owner is happy to talk you through what he did to avoid the problem next time. A sandwich served with tomatoes harvested from a restaurant's backyard garden. A music venue showcasing a local band's first appearance.
In addition to celebrating Small Business Saturday this year, we want to observe "Small Business Every Day", both in our work and our lives. We encourage others to support the backbones of their cities, just as we're caring for ours. A city of small businesses that do sleep, but only because they've worked so hard all day. And dream of the opportunities tomorrow.
To see how Sam and Adam have been shopping small this year, check out their Instagram account, @livelocalstl. And watch RT's Facebook page all week where we'll be showcasing our Small Business Week journey. And on Twitter, follow #AIMSML and #DreamSmallBiz for updates. Let us know if you'll be taking the challenge, too - there's enough local craft beer for all of us.