contact us

new business

Tim Rodgers



Carrie Muehlemann


general inquiry

Terri French



Terms & Conditions

Ownership: This site is protected by U.S. and international copyright and trademark laws and any copy, display or retransmission of the contents of this site is strictly prohibited. Any ads or other examples of our work displayed on our site are provided solely for self-promotional, business-to-business purposes for the exclusive use of our clients, prospects and employees, and are not intended for the casual viewing or entertainment purposes of the public. We explicitly forbid the downloading, copying or re-purposing or any text, audio, visual, programming or design materials without our written consent.

Privacy Policy: We will not collect personally identifiable information from you without your permission. We shall treat any information you send to us as non-confidential and non-proprietary and we cannot guarantee or warrant the security of any data you submit to us. However, we will use reasonable efforts to treat as confidential any e-mails, resumes, applications or inquiries sent to us for purpose of seeking information or for inquiring into potential employment with us, in accordance with our employment policies. Any e-mail, resume or submission you send to us will be used only for internal purposes. Please be aware that submission of your resume or application may not be considered and we are under no obligation to respond to such solicitations. We are an equal opportunity employer.

Unsolicited Materials: It is our policy not to accept or consider unsolicited creative, production related or other ideas of any kind. Please do not send any artwork, jingles, slogans or campaign ideas. The sole purpose of this policy is to avoid potential misunderstandings or disputes when our campaigns or advertising might seem similar to ideas submitted to us. If you submit an idea or materials despite our above request, you agree that such submission becomes our property and we are free to use it without compensation or credit to you. We make no assurances that your ideas will be treated as confidential.

Disclaimers and Limitation of Liability: We make no representations or warranties of any kind as to: (a) the accuracy or completeness of the information or materials on the site and assume no responsibility for any errors or omissions in its content; (b) the availability for use of any copyrighted, trademarked or proprietary materials of third parties that may appear in this site; (c) computer viruses or other bugs that third parties may embed in or attach to this site without our knowledge or consent; (d) any software made available for downloading, copying or other use through this site; or (e) the merchantability, fitness for use, title and/or non-infringement of any or all of the contents of this site. WE SHALL NOT HAVE ANY LIABILITY (WHETHER BASED ON CONTRACT, TORT, STATUTE OR OTHERWISE) FOR ANY COSTS, LOSSES, DAMAGES (WHETHER DIRECT, INDIRECT, COMPENSATORY, SPECIAL, LOST PROFITS, LIQUIDATED, CONSEQUENTIAL OR PUNITIVE), ARISING OUT OF OR IN CONNECTION WITH THE YOUR ACCESS TO, BROWSING OF OR USE OF THIS SITE OR ANY OF THE CONTENTS OF THIS SITE.

Links To Third Party Sites: The sites to which links are provided to you for convenience only and are not under our control. We do not assume any responsibility for the contents of any linked site or any privacy practices employed by other sites. The existence of a link between this site and any other site should not be construed as an endorsement by either us or the owner or proprietor of the linked site to the other.

We reserve the right to change these terms and conditions at any time.


Recent Posts


Recent Authors


Precision Targeting DRTV


No. Not the John Lennon song.

Imagine the ability to combine the impact and persuasion of television advertising with the targeting ability of direct mail.

The notion of addressable media has been promised for decades as the penetration of digital set-top boxes became more prevalent. Well?

Sure, there have been some tests done over the years - tests within DMAs or zip codes or cable zones - but never with the precision of household level targeting.

Imagine how pithy the television creative could be if you had the ability to reach exactly the prospect you wanted to communicate with. Even better, what if you could know you were delivering a message to one of your customers by matching to your customer database?

Imagine creative and media agencies working with clients to develop campaigns and media buys that could be used across the portfolio. For example, a packaged goods manufacturer could deliver one brand's message to one household and a different brand's message to their neighbor.

Imagine how effective and efficient DRTV could be if you could target just as precisely as a direct mail piece or an email.

And imagine how the creative team would salivate to work with a target audience and target insights that are that specific versus developing concepts for a broad-stroke demographic target, such as Adults 18-49 or viewers of select cable networks.

While the finely targeted cable TV opportunity has failed to materialize, the digital space has made huge strides with the ability to personalize advertising, content and experience unique to each user.

Sure, there are plenty of reasons for it, but is there any wonder why consumers are spending more and more time online compared to consuming traditional mass media? Of course, the ability to engage with the content and a tailored experience is at the forefront of this ongoing shift.

So while the technology for addressing television advertising exists, the opportunity has already been seized in the digital space. Consumers continue spending more time online than with the television. Hulu, Netflix, Roku, AppleTV and Amazon On Demand all offer alternatives for customizing your entertainment. User experiences continue to deliver more video and more personalization based on profiles and behavioral data.

Where television was once poised to deliver a new era of relevance to audiences and efficiency to advertisers, it now lags behind digital in both areas.

And, as television advertising continues to cost more and deliver fewer eyeballs, now is the time to find a way to make addressable media the new reality.