Ok, that was cheesy. But I am impressed with Amazon's new line of Kindles, especially the Kindle Fire. This is the most buzz I've seen from a non-Apple product launch in a long time. The Kindle Fire looks amazing. Fast, cloud-based and, most importantly, half the price of the iPad. With Kindles ranging from $199 down to $79, it's a damn good alternative for someone who really just wants to browse the web and read books.
No, I'm not going to be giving up my iPad anytime soon. The Kindle Fire isn't as powerful as my iPad, it's not 3G, and it doesn't have the Apple App Store behind it. But Amazon has done what no other tablet maker has tried. They are targeting a different demographic rather than try to "better mousetrap" Apple.