contact us

new business

Tim Rodgers



Carrie Muehlemann


general inquiry

Terri French



Terms & Conditions

Ownership: This site is protected by U.S. and international copyright and trademark laws and any copy, display or retransmission of the contents of this site is strictly prohibited. Any ads or other examples of our work displayed on our site are provided solely for self-promotional, business-to-business purposes for the exclusive use of our clients, prospects and employees, and are not intended for the casual viewing or entertainment purposes of the public. We explicitly forbid the downloading, copying or re-purposing or any text, audio, visual, programming or design materials without our written consent.

Privacy Policy: We will not collect personally identifiable information from you without your permission. We shall treat any information you send to us as non-confidential and non-proprietary and we cannot guarantee or warrant the security of any data you submit to us. However, we will use reasonable efforts to treat as confidential any e-mails, resumes, applications or inquiries sent to us for purpose of seeking information or for inquiring into potential employment with us, in accordance with our employment policies. Any e-mail, resume or submission you send to us will be used only for internal purposes. Please be aware that submission of your resume or application may not be considered and we are under no obligation to respond to such solicitations. We are an equal opportunity employer.

Unsolicited Materials: It is our policy not to accept or consider unsolicited creative, production related or other ideas of any kind. Please do not send any artwork, jingles, slogans or campaign ideas. The sole purpose of this policy is to avoid potential misunderstandings or disputes when our campaigns or advertising might seem similar to ideas submitted to us. If you submit an idea or materials despite our above request, you agree that such submission becomes our property and we are free to use it without compensation or credit to you. We make no assurances that your ideas will be treated as confidential.

Disclaimers and Limitation of Liability: We make no representations or warranties of any kind as to: (a) the accuracy or completeness of the information or materials on the site and assume no responsibility for any errors or omissions in its content; (b) the availability for use of any copyrighted, trademarked or proprietary materials of third parties that may appear in this site; (c) computer viruses or other bugs that third parties may embed in or attach to this site without our knowledge or consent; (d) any software made available for downloading, copying or other use through this site; or (e) the merchantability, fitness for use, title and/or non-infringement of any or all of the contents of this site. WE SHALL NOT HAVE ANY LIABILITY (WHETHER BASED ON CONTRACT, TORT, STATUTE OR OTHERWISE) FOR ANY COSTS, LOSSES, DAMAGES (WHETHER DIRECT, INDIRECT, COMPENSATORY, SPECIAL, LOST PROFITS, LIQUIDATED, CONSEQUENTIAL OR PUNITIVE), ARISING OUT OF OR IN CONNECTION WITH THE YOUR ACCESS TO, BROWSING OF OR USE OF THIS SITE OR ANY OF THE CONTENTS OF THIS SITE.

Links To Third Party Sites: The sites to which links are provided to you for convenience only and are not under our control. We do not assume any responsibility for the contents of any linked site or any privacy practices employed by other sites. The existence of a link between this site and any other site should not be construed as an endorsement by either us or the owner or proprietor of the linked site to the other.

We reserve the right to change these terms and conditions at any time.


Recent Posts


Recent Authors


2D Barcodes: Worth the Debate

The usage of 2D barcodes is an ongoing topic of debate at Rodgers Townsend. For more than 18 months we've been incorporating them into client work when the opportunity's been right. We even developed a fully integrated ad campaign to launch the AT&T Barcode Solution in 2010. Our clients have been happy with scan results, although barcode scans have been viewed more as a test in response tactics (at least compared to the aggressive goals for call volume or clicks that we're generally gunning for in response campaigns).



Still, this debate on 2D barcodes surfaces about once every few weeks when someone reads an article titled 'The Demise of QR Codes', or something as pessimistic. Surely you've read 10 - 20 articles with similar titles yourself.

The question debated most often is "Should we be using the newest technology?" Today it was Mobile Visual Search. (MVS as we may come to know it.)

My point of view is that 2D barcodes are a means to connect the user to content. Not dissimilar to adding a text code or a URL in your communication.

The benefit that QR codes have for marketers today is that while they aren't visually appealing (okay, they're ugly), the code draws attention. The code acts as a visual cue, or call to action, to access more content provided by the brand. [Soapbox moment… As advertisers and marketers it's our job to reward consumers for scanning by delivering compelling mobile experiences that will reinforce their behavior to scan again.]

Today, visual search doesn't have the same advantage as QR codes. Visual search is the ability to access more information via a mobile device for essentially anything. The results I've experienced are similar to what you'd expect to get if you searched on the classic web. Google Goggles is one example of MVS. You take a picture of an image, building, etc. within the Google App and the app searches the web for the image. You may get a result some of the time but not all of the time, which may create frustration or disinterest in trying again.

One other key difference is customization of the outcome. A barcode can be unique to whatever it appears on, leading to a relevant outcome/mobile experience. This gives the marketer flexibility and control. Visual search recognizes an image and delivers relevant search results. I would expect GPS location and a few other data points known by your device could tailor results, but I haven't experienced this level of relevance.

The opportunity to connect physical and mobile experiences is being defined and evolving, but there is no doubt that other technologies will emerge. We'll continue to explore and evaluate.

One thing is for certain; the onslaught of mobile devices has changed the way we access content, where we consume it and how often. As marketers we have an opportunity to connect with customers in new ways. If we build our strategies around our customers and business objectives the technology solutions will be available.